october 5th | los angeles


2272 Venice Blvd, Los Angeles 90006

An E-Commerce Playground

Apply to attend*
*minimum requirements must be met

our mission

To bring together the absolute best and brightest in the e-commerce industry, shape its future, and have an insanely fun time doing it. We are looking forward to sharing with you amazing thought leaders, music and performance, award-winning cuisine, and interactive sessions.  See you on October 5th, 2017.

what you can expect

Hawkefest 2017 is bringing you a new way to experience and
learn about e-commerce.


thought leaders

Learn from our experienced Thought Leaders who will be spearheading breakout sessions focused around Marketing, Product, Finance, and Operations.

interactive sessions

Be a driving force in the conversation and collaborate with peers to find solutions and shape the future of the e-commerce industry.

award winning cuisine

Join us for a delicious breakfast by Alibi Coffee, lunch food truck options by Peaches Truck, Pico House, and the Green Truck, cocktail hour, and a seated dinner.

music & performace

Prepare to be entertained throughout the day with special performances from our favorite artists across multiple masteries.

Lori Schwartz

Hawkefest's MC

meet our thought leaders

We are thrilled to have these distinguished thought leaders guiding 45-minute sessions throughout the day at Hawkefest. They will each be covering a topic under the categories of marketing, product, finance, and operations.

Andy Mackensen


Growth hacker, digital marketer, serial entrepreneur, and combat-decorated U.S. Naval Officer who led a Special Forces fast-boat team in the Iraq War, Andy Mackensen is Co-Founder and CMO of SnackNation, America’s premiere healthy snack delivery service for businesses and homes. Andy’s career began as a United States Naval Officer who led a Special Forces boat team in the Iraq War. As “Fast Boat Commander,” he executed counter-terrorism operations in the Persian Gulf, successfully intercepting over 100 Al Qaeda suspects.

Sean Kelly


Sean Kelly is the CEO and co-founder of SnackNation, a healthy food-as- a-service company that helps people become better versions of themselves by supporting increased health, productivity, and happiness, both in the workplace and at home. The company curates and delivers great tasting snacks to thousands of awesome offices – places like Microsoft, Open Table, LinkedIn, and The Huffington Post. Last year SnackNation donated one million meals to families in need through a partnership with Feeding America.

Mike Bonin

LA City Councilmember

Mike Bonin represents the 11th District on the Los Angeles City Council, bringing a powerful voice for neighborhood empowerment and common sense solutions to city government. As Councilmember for the city’s Westside, Mike’s priority is to put neighborhoods first. He is working to promote mass transit and traffic relief, protect the environment, and use technology to make government more effective, efficient and transparent.

Frank Mastronuzzi

Xcelerate Financial

Starting with the early days at Match.com, Frank has over 15 years of working in a startup environment and with startups. Frank’s real experience with his own startup and alongside others, makes Frank a valuable resource in helping your venture navigate the financial waters of fundraising. Frank has helped fast growth companies including LootCrate, Honey Science Corp, KangarooTime, WaveVR, Curbstand and Crateful LA grow their companies from inception to growth companies.Beyond his strategic role as a strategic CFO, Frank is a revenue-focused and hands on, financial advisor.

Miki Agrawal


“Miki Agrawal brings the wit and provocation of a performance artist to marketing products that have historically been associated with shame — and she’s catalyzed a movement along the way.” - Fast Company. Miki is a social entrepreneur who loves to use designed innovation to break taboos and change culture. She's passionate about sharing her knowledge and strategies from idea to launch to growth in the most authentic way possible. ``Audacious, outrageous, innovative and reminding us that leadership isn't...appropriate.``

Daniel Broukhim


Daniel Broukhim is the Co-Founder and Co-CEO of FabFitFun, a woman’s lifestyle brand that inspires happiness and personal growth through discovery. Prior to FabFitFun, Daniel co-founded Charlie, a media agency that did client services work for political and entertainment clients, and spent time working in the hedge fund and textile industries. Daniel graduated from Berkeley in 2010 with a degree in Political Science, and from the UCLA School of Law with a JD in 2013.

Bryan Lalezarian


Bryan Lalezarian is the CEO of MeUndies. Founded in 2012, the direct-to-consumer brand brings elevated comfort, convenience, & fresh design to underwear & loungewear. In 2016, Inc. 5000 ranked MeUndies as USA’s 7th Fastest Growing Retail Company.

Gunnar Lovelace

Thrive Market

Gunnar Lovelace is a serial entrepreneur in nonprofits, technology, fashion and real estate. Most recently he is the founder and Co-CEO of Thrive Market, an online wholesale buying club on a mission to make healthy living easy and affordable for every American family. Thrive Market currently offers the 4,000 most popular natural and organic products in the world at 25-50% off retail, shipped anywhere in the U.S. for free. Previously he co-founded Love Heals - a conscious jewelry company that has funded the planting of over 1,500,000 trees and sponsored of over 50,000 malnourished children.

Andres Izquieta

Five Four Clothing

Andres Izquieta is an American born fashion designer and entrepreneur. He is the co-founder and co-CEO of Five Four Group, a company started in 2002 that has become a pioneer and market leader in men's fashion. Under Five Four Group, there is a stable of men's brands including contemporary brand Five Four, membership service Five Four Club, footwear brand New Republic by Mark Mcnairy, activewear brand Grand Athletic Club, eyewear brand Oshenta, personal care brand Mercer and Clay, and content site Menlo House. Izquieta is also an owner and partner in several other ventures in the apparel (notably streetwear brand Young & Reckless), and restaurant industries.

Rich Jun

Bam Ventures

Richard Jun is the Co-founder and Managing Director of BAM Ventures, a Los Angeles based venture capital firm that he started with Brian S. Lee, a serial angel investor and the co-founder of Legalzoom, Shoedazzle and The Honest Company. Prior to BAM, Richard served on Shoedazzle’s senior management team as its General Counsel and helped orchestrate the merger of the company with its largest competitor at the end of 2013. Richard received an A.B. with honors from Harvard University, and a J.D. from the Columbia University School of Law.

Daniel Alarik

Grunt Style

Upon leaving active duty in the Army, Daniel wanted to continue his passion for pride in service and patriotism in being an American and founded GruntStyle.com, a patriotic apparel company, with only $1200. Grunt Style is now one of the fastest growing apparel companies in ecommerce. In 2015, Daniel founded Alpha Outpost, a monthly box subscription club, that’s grown from $0 to over $8 million in revenue within 12 months. Daniel continues as CEO of both thriving companies, employing over 200 people, more than half of which are military veterans.

Xander Oxman


Xander is the CEO and co-founder of Winc (fka Club W) a direct-to-consumer wine company that makes exploring great wine easy by delivering them to your doorstep. Winc wines are also available at select restaurants and retailers around the country.

Adam Grablick


Adam Grablick is Soylent’s Chief Marketing Officer, a position he has held since July of 2016. In his role, Grablick manages all aspects of the Company’s marketing activities including creative development, media, publicity, promotions, product management, business development, and channel and consumer strategy. Prior to Soylent, Grablick spent nine years at Kraft Foods Group in various roles, most recently as the Category Director responsible for powdered beverages and consumer promotions. Grablick received his B.S.E. in Chemical Engineering from the University of Michigan and his M.B.A. from Northwestern University.

Matt McCall

Ryan Phillippe

As an actor, producer, and writer, Ryan Phillippe has established himself as one of Hollywood’s most versatile talents in the industry.

Phillippe can currently be seen in USA’s drama series, SHOOTER which is now in its second season. The show is based on the 2007 feature film and best-selling novel by Stephen Hunter, “Point of Impact”. Ryan is a producer on the project and stars as the iconic ‘Bob Lee Swagger’, a former Marine Sniper living in exile, who attempts to clear his name after being wrongly accused of a crime. The show has recently been picked up for a third season.


Here’s how you’ll be spending your day with us, see you at the playground.

Schedule (Theme)
7:00 AM
Registration Opens
The Sandbox
8:30 - 9:30 AM
Alibi Coffee Shop
9:40 - 9:50 AM
Greeting from Erik Huberman
Main Stage
9:55 - 10:15 AM
Councilman Bonin
Leadership Session
Main Stage
10:30 - 11:15 AM
Adam Grablick - Soylent (Product)
Entrepreneurial Nutrition: how to create a program for busy CEOs
The Sandbox
Andres Izquieta - Five Four Club (Operations)
"Sticking with it" The story of pivoting and iterating until it takes off
Main Stage
Hip Hop Class
The Nest
11:30 - 12:15 PM
Bryan Lalezarian - MeUndies (Operations)
The Sandbox
Miki Agrawal - Thinx (Marketing)
Handling a Crisis: how to rise above difficult situations in business
Main Stage
Rich Jun - Bam Ventures (Finance)
Investing in new businesses for those who want to explore angel investing
The Nest
12:30 -1:15 PM
Andy Mackensen & Sean Kelly - SnackNation (Operations)
How to drive rapid B2B growth
Main Stage
Frank Mastronuzzi - Xcelerate Financial (Finance)
Preparing for IPO step by step
The Nest
Xander Oxman - Winc (Marketing)
When to Rebrand: an exercise in determining if you have the right brand for your company
The Sandbox
1:15 - 2:45 PM
Lunch Break
The Sandbox
3:00 - 3:15 PM
Eric Zayne
Special Performance
Main Stage
3:30 - 4:15 PM
Daniel Alarik - Grunt Style (Operations)
Bootstrapping: how to scale without funding
Main Stage
Luke Lamar
Splatter Paint Art
The Sandbox
4:30 - 5:15 PM
Andrew Thomas - Skybell (Marketing)
Ideas to millions in 12 months
Main Stage
Daniel Broukhim - FabFitFun (Product)
Converting content to commerce
The Nest
Matt McCall - Pritzker & Chris Throne - Honest Co., Electronics Arts (Marketing)
From clicks to bricks: why, when, and how to go offline
The Sandbox
5:30 - 6:00 PM
Ryan Phillippe
Main Stage
6:00 - 7:00 PM
Happy Hour Cocktails
The Sandbox
7:15 - 8:45 PM
Dinner by A Taste of Gourmet
Main Stage
8:45 - 10:30 PM
Closing Party and Musical Act
The Sandbox
*tentative schedule subject to change*
Apply to attend*
*minimum requirements must be met

our partners

for media inquiries contact Janie LaFont

About Hawke Media.

At Hawke Media, our goal is to provide the guidance, connections and execution to launch, grow and reinvigorate businesses of all sizes, in all categories. Need help with your brand?