2017 Agenda | Hawkefest

Michael Basch

Venture, Investment, Partnership, & Migration
George Kaiser Family Foundation

Originally from California and currently residing in Tulsa by way of New York, London, & Tel Aviv, most of Michael’s background has been in growing start-ups and investing in start-ups.  In the last few years, he has become more impact-focused and is currently working with the George Kaiser Family Foundation in Tulsa, Oklahoma to explore different ways to better connect Tulsa with the coasts and help build the 21st Century economy in the Heartland.

Richie Siegel

Founder/Lead Analyst
Loose Threads

Richie is the founder and lead analyst at Loose Threads, which provides research and guidance for next-generation consumer companies. He is known for a deep understanding of Amazon’s fashion play, the direct-to-consumer boom, fast fashion’s dominance and the shifting retail landscape. Fast Company named Richie’s Loose Threads Podcast one of the 10 Great Business Podcasts and his writing has been published and featured in The Business of Fashion, Fashion REDEF, Retail Dive, Lean Luxe and many other publications.

He previously ran Customer Insights at a fast-growing fashion/tech startup and founded and ran a NY-based menswear line. His operational background allows him to work at both the micro and macro level, driving growth and long-term strategy with an execution-focused mindset.

Jake Kassan

CEO and Co-Founder

Jake Kassan is the CEO and a Co-Founder of MVMT, a lifestyle brand that was founded on the belief that “style shouldn’t break the bank” and that premium quality should come without big brand markups. Since its founding in 2013, MVMT has inspired millions of millennials around the world to “dress with intent” and to “live life on their own terms.” Kassan launched three successful startup brands prior to MVMT that each generated six-figures without raising outside capital.

Babak Azad

Round Two Partners

To say that Babak has helped to scale a business is an understatement. When he left Beachbody from his role as SVP, Media and Customer Acquisition, the Company had just eclipsed $1 billion in sales, dramatically up from when he joined 8 years prior when the Company had $100MM in sales. He led all offline and online media (over $500MM in total spent over his tenure), social media, and the telesales teams.  Previously, he had created the analytics group, who was responsible for delivering actionable insights for a fanatically data-driven company.

Currently, he works with brands helping them to increase the value of their customers and the value of the business overall.  He brings a unique combination of understanding customer LTV and the importance of building a brand. As such, while customer acquisition and retention remains a core part of his client work, an increasing amount of his attention is helping his clients build amazing customer experiences, which benefits both their growth goals and their desire to build a sustainable brand.  

His list of clients includes Stitch Fix, ButcherBox, NOBULL, Digital Marketer, and Revolution Golf, amongst others.  

Babak received his MBA from Stanford Business School and his BS in Mathematics from MIT.  The bulk of his spare time now is spent with his wife and 2 sons in Los Angeles.

Ken Brook


Ken Brook is the Founder and CEO of MetaX, a blockchain technology company driving development and adoption of open platforms for digital advertising. A serial entrepreneur, Brook has built technology companies from the ground up since 2010. Prior to MetaX, Brook founded several adtech companies that led to his interest in developing blockchain-based solutions for the advertising industry. In addition to being very active in the advertising and blockchain communities, Brook advises several blockchain startups. Brook earned his B.A. in Interdisciplinary Studies and Business and Communications from Arizona State University.

Trina Spear

Co-Founder, and Co-CEO

Trina Spear, Cofounder & Co-CEO, FIGS, Los Angeles, CA. Trina Spear is Co-Founder and Co-CEO of FIGS, a medical apparel company. Founded in 2013, FIGS offers a collection of tailored and technical scrubs sold direct to consumer through its vertically integrated e-commerce platform, both B2B and B2C. The company employs 35 as of February 2018, and increased sales 17-fold in the past two years. FIGS has raised $75 million from investors in three rounds, including most recently $65 million from Tulco (the fourth-largest raise for a female-founded company in 2017), and previously $10 million from Campfire Capital, JH Partners, Mohr Davidow Ventures and others. FIGS is a certified B-Corp, and in conjunction with its philanthropic 1-for-1 program, Threads for Threads, has donated hundreds of thousands of scrubs to in-need healthcare professionals across 35 countries. FIGS was recognized as Best for the World B-Corp in 2015. Prior to launching FIGS, Trina worked at The Blackstone Group. She was selected as an Endeavor Entrepreneur in 2015. Trina obtained her BA in Economics from Tufts University, graduating magna cum laude. She completed her MBA at Harvard Business School. She is a member of the 2018 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute.

Shawn Gold


Shawn Gold is CMO of TechStyle Fashion Group, an industry leading platform to build hi-value membership driven fashion brands. TechStyle brands include Fabletics, JustFab, ShoeDazzle and FabKids. Before TechStyle he was head of entertainment brand partnerships at Wattpad.com, the world’s largest storytelling platform for the written word, and one of the fastest growing mobile content sites in the world. Previously he oversaw sales, marketing and content development as CMO of Inside Studios, a video and mobile app company creating shows with over 1 billion views on YouTube and MSN. Until 2007, he was CMO, head of marketing & content for MySpace. At MySpace Gold spearheaded the development and implementation of marketing initiatives and campaigns for MySpace during its growth from 25 to 110 million users worldwide. Prior to MySpace he was a partner and the founding publisher of Weblogs, Inc., a network of popular blogs that included Engadget, Joystiq and Autoblog, now part of AOL. As head of communications planning for Rare Medium, Shawn helped launch digital communications strategies for brands at P&G, General Mills, Nestle, Mattel and other international brand marketing companies.

Andrew Blachman


Andrew Blachman is COO of Tophatter, the discovery shopping experience for mobile. Prior to Tophatter, Andrew was CEO of GET ME IN!, a European online ticket marketplace acquired by Ticketmaster in 2008. Before GET ME IN!, Andrew was a consultant for Stubhub and earlier was European director and VP Business Development for WideRay. Andrew began his career as an investment banker in Goldman Sachs’ high technology group in Silicon Valley and Hong Kong. He is also an early seed investor in several online marketplaces, including SeatGeek, Bridebook, and Outdoorsy. Andrew received a BA in economics and MS in engineering economic systems from Stanford University.

Julian Leuthold

Founder and CEO

Julian is the founder and CEO of GetGlobal. He founded GetGlobal to gather the leading voices in international expansion and strategy, as well as to provide companies with the relationships they need for success in foreign markets. The GetGlobal summits of 2016 and 2017 broke new ground in gathering stakeholders from across the industrial, governmental, and disciplinary landscape. He started its predecessor Geoskope in 2011 as a knowledge company focused on helping executives understand the Indian economy, business climate, and society. In 2013, Julian expanded Geoskope’s coverage to Mexico, but in the following year pivoted the company to focus entirely on GetGlobal and transform the firm into a media and event brand. His specialization has been in South Asian security, economics, and politics. He has consulted for financial and analytic firms. He is a graduate of the University of Southern California, with a degree in International Relations and Business with graduate course work at Jawaharlal Nehru University in Delhi, India. Prior to his time at USC, he worked in the entertainment and online media industry as the Southern California director of a diversified event, media, and marketing firm assisting Fortune 100 companies.

Klyn Elsbury

Landmark Makers

Klyn Elsbury is CEO of Landmark Makers, a best-selling author, and a keynote presenter focused on helping leaders understand the principles on how to live ALL IN. Her focus is on teaching others how to create a strong vision, how to develop core habits centered around that vision, and how to give and receive unconditional love by authentic communication.

Andy Mackensen

Co-Founder & CMO

Digital marketer, serial entrepreneur, and combat-decorated U.S. Naval Officer who led a Special Forces fast-boat team in the Iraq War, Andy Mackensen is Co-Founder and CMO of SnackNation, America’s premiere healthy snack delivery service for businesses and homes.

Andy’s career began as a United States Naval Officer who led a Special Forces boat team in the Iraq War. As “Fast Boat Commander,” he executed counter-terrorism operations in the Persian Gulf and his teams intercepted over 100 Al Qaeda suspects.

After the Navy, Andy co-founded HUMAN (Helping Unite Mankind And Nutrition), America’s first healthy vending company. HUMAN hit #168 on the Inc. 500 list and was a #1 Franchise in Category in Entrepreneur Magazine’s Franchise 500.

After HUMAN, Andy co-founded SnackNation healthy snack delivery. SnackNation discovers the most exciting, new, delicious all-natural snack brands, curates them together, and ships millions of snacks to thousands of businesses and homes every month. SnackNation was voted as one of the “Best Places to Work” in LA by the Los Angeles Business Journal and one of the “Top Company Cultures” by Entrepreneur Magazine.

Andy holds a BS from Boston University, an MBA from Stanford University, and lives with his wife, two sons, and dog in Manhattan Beach, CA. He also digs powder skiing, being active, clever jokes, and high fives.

John Hall

Influence & Co.

John is the Author of Top of Mind, a bestselling book published by McGraw Hill. He Co-founded Influence & Co., the largest creator and distributor of expert content to major media.

In 2016, John was a recipient of the EY Entrepreneur of the Year Award for Best Emerging Company and was recognized as one of the Business Journals’ Top 100 Visionaries.

John is consistently mentioned in major publications as a top influencer, leader, and speaker. He has contributed articles about leadership, relationship building, marketing, and thought leadership to more than 50 online publications, including Harvard Business Review, Washington Post, Fast Company, Mashable and many more.

Time Speaker Topic Location
7:00 AM Registration opens   Sandbox
8:30 AM - 9:30 AM Breakfast   Beer Garden
9:40 AM - 9:50 AM Erik Huberman Welcome to Hawkefest Main Stage
9:55 AM - 10:15 AM Councilman Bonin Leadership session Main Stage
10:30 AM - 11:15 AM Andres Izquieta - Five Four Club Sticking with it: Iterating and pivoting until your company takes off Main Stage
10:30 AM - 11:15 AM Adam Grablick - Soylent Entreprenurial nutrition - How to create a program for busy CEOs The Sandbox
10:30 AM - 11:15 AM Chi Szeta - iDance Academy Hip hop class The Nest
11:30 AM - 12:15 PM Miki Agrawal - Thinx Handling a crisis: How to rise above difficult situations in business Main Stage
11:30 AM - 12:15 PM Bryan Lalezarian - MeUndies Maintaining quality with international shipping The Sandbox
11:30 AM - 12:15 PM Rich Jun - Bam Ventures Angel investing: Investing in new businesses The Nest
12:30 PM - 1:15 PM Andy Mackensen & Sean Kelly - SnackNation How to Drive rapid B2B growth Main Stage
12:30 PM - 1:15 PM Xander Oxman - Winc When to rebrand The Sandbox
12:30 PM - 1:15 PM Frank Mastronuzzi - Xcelerate Financial Preparing for IPO step by step The Nest
1:15 PM - 2:45 PM Lunch break   Beer Garden
3:00PM - 3:15 PM Eric Zayne Special music performance Main Stage
3:30 PM - 4:15 PM Daniel - Grunt style Bootstrapping: How to scale without funding Main Stage
3:30 PM - 4:15 PM Luke Lamar Splatter paint art The Sandbox
4:30 PM - 5:15 PM Andrew Thomas - SkyBell From ideas to millions in 12 months Main Stage
4:30 PM - 5:15 PM Matt McCall - Pritzker & Chris Thorne - Honest Co., EA From clicks to bricks: Why, when, and how to go offline The Sandbox
4:30 PM - 5:15 PM Daniel Broukhim - FabFitFun Converting content to eCommerce The Nest
6:00 PM - 7:00PM Happy hour cocktails   Beer Garden
7:15 PM - 8:45 PM Gourmet seated dinner   Beer Garden
8:45 PM - 10:30 PM Closing party & musical act by DJ Moses   Beer Garden