Hawkefest is a full day anti-conference featuring the ecommerce industry’s best and brightest speakers and attendees.
Hawkefest brings together carefully selected ecommerce entrepreneurs and executives to enjoy a full day of peer collaboration and programming featuring industry thought leaders. Guests also enjoy immersive entertainment activations, gourmet cuisine, and top-shelf bar at the iconic Houdini Estate in the Hollywood Hills.
Cofounder & COO/Hawke Media
Tony Delmercado is the Co-Founder & COO at Hawke Media. As a passionately curious entrepreneur, accomplished communicator and proven leader, Tony has earned recognition and praise in publications like Entrepreneur, Forbes, Business Insider, Inc. and more.He has helped generate hundreds of millions of dollars in revenue for multiple companies through leadership roles in business development, marketing and operations. In addition to speaking in front of audiences large and small, Tony has sat across a desk from over 40,000 people, personally mentoring over 2,000 of those. He loves playing golf, tinkering with new ideas, and working to develop the people and organizations around him.
Laura discovered her passion for Marketing while studying at NYU’s Stern School of Business. She began her digital advertising journey at Yahoo in Manhattan, working with P&G’s global brands from 2010-2014. In 2015, she moved to Yahoo’s Silicon Beach office in Los Angeles and shifted her focus to Entertainment partners including Disney Studios and ABC. Laura briefly worked at Spotify in 2017 before joining Facebook’s Disruptor team in 2018. Consulting for ambitious Disruptor subscription and DTC brands, like FabFitFun and SmileDirectClub, is the highlight of her career and perfectly aligns with her ‘move fast’ and ‘be bold’ values. Laura resides in Santa Monica with her husband, one-year old son and IG star goldendoodle @Bambithedoodle.
VP Content Marketing/Hawke Media
Matt Osias is the Vice President of Content Marketing at Hawke Media and oversees content strategy, planning and production for its clients. Having helped hundreds companies throughout his career — SMBs to Fortune 500s — Osias thrives on building trusted connections between brands and its audiences.
With over a decade of digital marketing experience across a broad scope of industries — notably B2B, CPG, sports and numerous lifestyle categories — Osias brings a seasoned perspective to the booming content marketing space.
Along with being an award-winning writer/editor, he has also worked for both the L.A. Dodgers and L.A. Angels building large-scale multimedia advertising and marketing campaigns for brands.
And, maybe most importantly, he is an avid golfer. (No joke … He LOVES it!)
Mike joined Whalar in April, 2018, and serves as Chief Marketing Officer. An industry veteran with over 15 years of experience, Mike has managed brand strategy, business development, and multi-channel marketing for global brands including Instagram, Bonobos, and Ralph Lauren. Prior to joining Whalar, he spent seven years at Facebook, Inc. There, Mike was a key member of the Instagram brand development team, which launched Instagram’s business solutions globally. At Instagram, he also led the CPG and retail category product strategy, and provided platform guidance and insights to CPG and retail marketers. He most recently worked in product marketing where he specialized in Facebook marketing solutions and platform integrations across all consumer touch points.
He is a proud University of Michigan alum, and calls Austin, TX home.
VP/ Global Strategic Partnerships for Klaviyo
Rich Gardner is VP, Global Strategic Partnerships for Klaviyo, the leading SaaS platform for intelligent customer segmentation, dynamic communication, and dramatic revenue growth.
For 15 years, Rich has built and led high-performing global sales and business development teams at hypergrowth tech and tech-enabled services businesses. At Klaviyo, Rich is responsible for identifying and cultivating best-in-class partners in the ecommerce ecosystem to help brands grow faster. Prior to these executive roles, Rich practiced law in Washington, DC, and worked as a political operative.
Rich holds a J.D. from the UVA Law School and his A.B. at Harvard College. He lives in Boston with his husband, Darrell, and basset hound, Harvey. And his lucky number, apparently, is three: he has attended three Patriots Super Bowls (2-1 record), three Star Trek Conventions (only 1 in uniform), and three U-2 concerts.
CEO and Board Member/True Religion
Chelsea A. Grayson the CEO and a board member of True Religion. She is also a member of the board of directors of Vireo Health (CSE: VREO), a leading multi-state cannabis company, where she chairs the Nominating & Corporate Governance Committee and is a member of the Audit Committee. She is a former member of the board of directors of Delta Dental, where she was a member of the Nominating & Corporate Governance Committee. Prior to taking on the CEO role with True Religion, she chaired theAudit Committee for the True Religion board of directors. Previously, she was the CEO and a board member of American Apparel (NYSE MKT: APP). Before that, Ms. Grayson was the General Counsel, Chief Administrative Officer and Executive Vice President of American Apparel. Prior to joining American Apparel, she was a partner in the M&A and corporate governance practice groups of JonesDay and Loeb & Loeb.
Chief Media Officer/VaynerMedia
Prior to becoming the Chief Media Officer of VaynerMedia, Jeff Nicholson spent the early part of his career running ads, building businesses, facilitating acquisition and sale of multiple companies, and driving marketing performance and strategy for the fortune 500’s. In his role as Chief Media officer he is currently tasked with overseeing and developing global media investments, as well as, planning, analyzing and providing ad tech services across the VaynerX Portfolio. In this role over the past four years he has had the privilege of working with and directly influencing the growth of some of the largest and most respected brands in the World.
In addition to his current role as CMO, Jefrey also serves as the Chief Executive officer of Tracer Labs, which he built and developed with his Co-Founder Leighton Welch. Tracer is a revolutionary marketing data aggregation and reporting platform incubated under the Vayner X platform.
Since his graduation from Babson College, Jeff has maintained a fervor for education, coaching and mentoring young professionals. After regularly spending time on the Babson campus teaching and advising on curriculum, Jeff launched Nicholnotes in 2018. Nicholnotes serves as a true intersection of career and passion, as an education company focused on delivering relevant and current curriculum for business students with a focus on data, digital and platform tools.
Jeffrey sits on the board of Pinterest, Hurricane Group, Captify and Goodlife Clothing. He regularly speaks at international industry events, consults and speaks to private corporate companies and teaches at universities including Babson College, NYU Stern School of Business, University of Virginia and Miami Ad School.
Managing Partner and Co-Founder/Hawke Ventures
Drew Leahy is Managing Partner and co-founder of Hawke Ventures, an early stage consumer and B2B marketing technology fund. He is also the Entrepreneur-in-Residence at Hawke Media. Prior to Hawke, Leahy was Chief Marketing Officer and co-founder of SnapSuits.com, a tech-forward men’s fashion e-retailer with over $2M+ in revenue. He leveraged his seasoned product team, based in Colombia, South America, achieving an 8x ROI with technology-enabled marketing strategies.
Drew was also Entrepreneur-in-Residence at memBrain in Los Angeles, making investments with tech and entertainment angel investors Ken Hertz and Liz Heller.
Michael is passionate about working with ultra-curious and deeply convicted entrepreneurs building the products and brands of the future in areas including next-generation commerce, financial services, and vertical SaaS.
Michael joined Upfront in 2015 and is a proud supporter of the Southern California technology ecosystem, working closely with standout local companies including Ring, GOAT, Bird, CloudVirga, ZestFinance, Chownow, and DAILYLOOK. Previously, Michael was an Editor at Pandodaily and was on the founding team at WorldVest, a Los Angeles-based boutique merchant bank.
Michael holds a BS in Chemical Engineering from the University of California, Santa Barbara.
Founding Partner/ Vice Ventures
Catharine Dockery is the founder of Vice Ventures, a venture fund investing in early-stage vice companies. Catharine has long had a passion for vice investing, personally being involved in the seed round of Bev, a DTC canned rose company. While interviewing with traditional consumer venture firms, she continually brushed against vice clauses in investment pitches, with this friction culminating in the idea for Vice Ventures. Catharine was the president of her class at NYU’s Gallatin School of Individualized Study, where she studied a self-directed major on the intersection of neuroscience and finance.
Contact us if you’re interested in learning more about a financial or in-kind sponsorship.